Aligning people & processes with the business purpose.

A small business consulting firm helping firms achieve commercial excellence.

Global Category Manager’s Handbook

A new book By Erik Stavrand and José Hanagan

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Recent Articles:

Getting started in category management: Picking the right categories for success

In October I reviewed the three levels of category management; basic, enhanced, and...

Is You’re Company Ready for Enhanced or Transformative Category Management?

In my last post I described the three levels of category management—Basic, Enhanced, and...

What’s Cooking in Category Management?

A little over a year ago I had an excellent conversation about category management with Sakthi...

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