Is You’re Company Ready for Enhanced or Transformative Category Management?
In my last post I described the three levels of category management—Basic, Enhanced, and Transformative. In this post I’ll review the 7 characteristics used to assess a company’s readiness to embark on enhanced or transformative category management. Assessing a...
What’s Cooking in Category Management?
A little over a year ago I had an excellent conversation about category management with Sakthi Prasad at Beroe. He asked me, “How many companies are currently using category management?” My answer then was 70-80%, but the answer to this question is more nuanced and is...To schedule a class or learn more information, CONTACT US HERE
